Case Study: International Oil and Gas Company launches global supply reliability initiative with McKinley Marketing Partners

International Oil and Gas Company - Customer Case Study

International Oil and Gas Company partnered with McKinley Marketing Partners for additional marketing communications support in its Lubricants and Specialties division. The company was changing its worldwide supply delivery system, a major operational shift that required clear communication to customers, distributors, and employees, along with expertise in creating internal and external marketing materials and coordinating outside vendors.

McKinley Marketing Partners provided an interim marketing consultant who helped launch the global supply reliability initiative. The consultant managed development and distribution of more than 2,000 customer and employee information kits, created more than 10 collateral pieces, and prepared materials for an internal conference in Barcelona that earned excellent survey rankings. This support enabled the client to keep critical marketing projects moving and successfully roll out the new program.