Case Study: an international consumer product corporation streamlines marketing project delivery with McKinley Marketing Partners

International Consumer Product Corporation - Customer Case Study

An international consumer product corporation faced a staff shortage in its marketing department. The business unit head approached McKinley Marketing Partners to find an individual with a strong consumer packaged goods background to manage a multitude of marketing projects.

McKinley Marketing Partners provided an Interim Marketing Manager (IMM) for a five-month period. This individual worked on a variety of key projects, including developing a new product launch with its marketing plan and pricing strategy, a competitive analysis for the board of directors, a brand overview for a potential customer, and a category management presentation.