Case Study: Hospitality Company achieves stronger brand marketing and hotel brand support with McKinley Marketing Partners

Hospitality Company - Customer Case Study

Hospitality Company partnered with McKinley Marketing Partners when it needed a strategic brand marketing manager with strong writing and project management skills to support 12 hotel brands. The client’s team lacked leadership for its sleep and extended stay brands, needed help managing multiple marketing projects and budgets, and had no marketing plan in place for two extended stay brands.

McKinley Marketing Partners provided an experienced marketing consultant who developed an online campaign to raise awareness and increase bookings, analyzed activity from a marketing materials tool, and created reporting templates and documentation to streamline ongoing work. McKinley Marketing Partners also redesigned web homepages, supported cross-brand marketing, and delivered a full marketing plan for the extended stay brands, helping the team increase productivity, simplify maintenance, and better position the hotel brands for future growth.