Case Study: Healthcare Organization completes online broadcast production on time and under budget with McKinley Marketing Partners

Healthcare Organization - Customer Case Study

Healthcare Organization worked with McKinley Marketing Partners when they needed to use a different technology medium to market their online broadcasts. Already behind schedule and without anyone on staff with multimedia experience, the organization needed help meeting a tight deadline.

McKinley Marketing Partners provided an Interim Marketing Manager (IMM) with production management experience and familiarity with the new technology medium. The IMM set the production schedule, conducted a needs assessment, gathered multiple technology vendor bids, and managed the budget, timelines, and vendor relationships, helping the project finish on time and under budget while earning recognition from division and marketing communications leadership.