Case Study: Government Agency improves program visibility with McKinley Marketing Partners

Government Agency - Customer Case Study

A government agency’s conservation and education staff turned to McKinley Marketing Partners for help communicating the value of their program to internal and external partners. They needed an Interim Marketing Manager with strong corporate communications experience and familiarity with environmental education issues to support a two-day meeting with their network.

McKinley Marketing Partners provided an IMM who assessed visibility challenges, developed both short-term and long-term action plans, and created products tailored to specific issues. The IMM also established monitoring tools to track progress and led the discussion of findings at the bi-annual meeting, helping the agency improve how it presented the program’s value.