Case Study: a global telecommunications company improves small business website customer experience with McKinley Marketing Partners

Global Telecommunications Company - Customer Case Study

A global telecommunications company engaged McKinley Marketing Partners to provide a customer experience consultant. The client needed additional support to redesign its small business account management website in the absence of a site manager, with the goal of delivering a best-in-class online customer experience.

McKinley Marketing Partners delivered a consultant who led the project's end-to-end development. The consultant conducted customer surveys to identify client needs, wrote essential business documents, and worked with cross-functional e-commerce, IT, and planning teams to implement enhancements, including a successful paperless billing option. The redesigned website successfully fulfilled both client and end-user needs.