Case Study: a Fortune 500 telecommunications company builds and maintains web applications with McKinley Marketing Partners

Fortune 500 Telecommunications Company - Customer Case Study

A Fortune 500 telecommunications company needed to establish a web presence for its new consumer offerings. They engaged vendor McKinley Marketing Partners for their Interim Marketing Managers (IMMs) service to develop a website that complemented their corporate branding.

McKinley Marketing Partners provided IMMs who developed the site and later built another for a different business unit. The solution involved collaborating with multiple internal departments. As a result, McKinley continues to oversee the backend development, systems integration, and hosting, and has also built and maintained additional applications for the client, such as a career site.