Case Study: a financial services company achieves a successful press launch with McKinley Marketing Partners

Financial Services Company - Customer Case Study

A financial services company approached McKinley Marketing Partners with a challenge to develop and launch a public relations plan for a new nationwide commercial real estate enterprise it was forming with 12 partners. They needed to implement this plan on an aggressive timeline before a major industry tradeshow.

McKinley Marketing Partners provided an Interim Marketing Manager (IMM) to lead the launch. The IMM coordinated with the partners to create a strategic PR plan, which resulted in a critical placement in the Wall Street Journal and secured an exclusive press opportunity that generated significant trade press coverage during the premier industry event. The IMM also drafted the job description for a permanent PR strategist and assisted the client in hiring a full-time replacement.