Case Study: Financial Services Company strengthens internal communications with McKinley Marketing Partners

Financial Services Company - Customer Case Study

A financial services company turned to McKinley Marketing Partners for internal communications support after its communications team’s responsibilities grew beyond capacity. They needed a seasoned marketing consultant with internal communications experience and strong writing and editing skills to help maintain a daily company-wide email channel while they searched for a permanent hire.

McKinley Marketing Partners placed an internal communications specialist who managed the daily newsletter production, provided backup writing and editing support, maintained the editorial calendar, and handled the employee communications mailbox. The consultant also created an annual team report for upper management, helping the financial services company document channel support, identify business units that were over- or under-served, and improve overall employee communications effectiveness.