Case Study: Regency Multifamily streamlines apartment property websites with McKenzie Wagner Inc.

Regency Multifamily streamlines 14 property websites with McKenzie Wagner Inc.

The customer, Regency Multifamily, a manager of apartment communities across the midwest, faced the challenge of elevating its properties' online presence while making website updates more intuitive for its managers and marketing personnel. The creative advertising agency McKenzie Wagner Inc. was engaged to provide a digital solution involving web design and development.

McKenzie Wagner Inc. designed and developed a customizable property website template system to solve this challenge. This solution provided unique branding for each of the customer's 14 locations while ensuring consistency under the Regency brand. The shared code base simplified maintenance by allowing sweeping updates to be deployed efficiently across the entire apartment portfolio, thereby preparing Regency Multifamily for future growth.

Regency Multifamily