Case Study: Sunseeker International achieves global reach and strong sales with McKenna Townsend

Sunseeker International sells 42 new boats worth £87m with McKenna Townsend

McKenna Townsend manages the global PR and media event planning for Sunseeker International, a luxury yacht manufacturer. The challenge was to convey the company's corporate messages and support its global events to effectively communicate with customers, stakeholders, and the media.

The solution implemented by McKenna Townsend included organizing a major digital launch event for five new yacht models, which was live-streamed to a global audience. This effort reached over 33 million people and generated widespread international media coverage. As a direct result, Sunseeker sold 42 new boats worth £87 million, making it one of the company's strongest sales periods. McKenna Townsend also provides ongoing support for media relations, events, and other communications programmes.

Sunseeker International