Case Study: Subway grows franchise leads and brand reach with McKenna Townsend

Subway boosts franchise leads by 71% with McKenna Townsend

The customer Subway sought to grow its franchise presence in the UK and Ireland. The vendor McKenna Townsend provided public relations, digital advertising, and franchise development services to support this expansion goal.

McKenna Townsend implemented a comprehensive strategy that included PR, targeted social media and Google Ads campaigns, and the creation of a dedicated franchise microsite. A highlight was securing and facilitating a four-part series on BBC's The One Show, which documented a new franchisee's journey. This project generated an advertising value equivalent of £657,100, reached an audience of over 50 million, increased website traffic by 123%, and boosted franchise leads by 71%. The vendor's approach was so successful it became the global blueprint for Subway's franchise development.

Subway