Case Study: MarineMax boosts social engagement and SQLs with McKenna Townsend

MarineMax boosts social referrals by 54% with McKenna Townsend

MarineMax appointed McKenna Townsend to provide an in-depth audit and develop a robust social media strategy for its paid and organic social media programs. The challenge was to refine and enhance the content output across its social channels to achieve a more coherent and effective program.

McKenna Townsend implemented a strategy focused on quality over quantity, creating optimized and engaging content for Facebook, Instagram, and Twitter. This resulted in a significant increase in Facebook reach and a 54% increase in social referrals and traffic to the website. Instagram engagement grew by 24%, and organic followers increased for the main brand and its yachts division. Following this success, McKenna Townsend also managed over 200 paid advertising campaigns, which led to a 54% increase in SQLs over a five-month period.

MarineMax