Case Study: Care South boosts care home enquiries and occupancy with McKenna Townsend

Care South boosts enquiries and occupancy by double digits in 12 months with McKenna Townsend

McKenna Townsend partnered with Care South on an integrated care home marketing program aimed at increasing enquiries and occupancy rates across its facilities. The challenge was to drive more qualified leads and improve overall occupancy for the care home provider.

The solution implemented by McKenna Townsend included a comprehensive campaign encompassing PR, advertising, creative design, digital marketing, and internal communications. McKenna Townsend's work delivered a double-digit increase in enquiries and occupancy within 12 months, alongside achieving over 2,500 quality media articles to build brand awareness and community engagement.

Care South