Case Study: Fleet Farm achieves stronger social media engagement and follower growth with McDill

Fleet Farm grows social engagement to 3.23% with McDill

The customer Fleet Farm sought to expand its digital brand presence and improve engagement on its neglected social media channels. They partnered with the vendor McDill for a comprehensive social media strategy and management service.

McDill delivered a full social audit, strategy, and ongoing content creation and community management. This solution resulted in significant growth, adding over 735 new followers per month and achieving an average engagement rate of 3.23%, which far exceeds the industry standard of 1.7%.

Fleet Farm