Case Study: Victim Support Scotland achieves widespread media coverage with McDaid Public Relations

Victim Support Scotland reaches over half of Scotland in 24 hours with McDaid Public Relations

Victim Support Scotland commissioned McDair Public Relations to promote the findings of its "Fostering a Victim-Centred Approach to Hate Crime in Scotland" report, seeking to raise awareness of its key messages and victims' stories.

McDair Public Relations developed a targeted media strategy, briefing materials, and secured interviews for the client. The results included widespread coverage on major BBC, national, and local radio stations, as well as in publications like The Times and Daily Record, reaching over half of Scotland's population within 24 hours. The client was highly pleased with the extensive coverage and insightful work delivered.

Victim Support Scotland