Case Study: Solar2 strengthens community engagement and solar farm plans with McDaid Public Relations

Solar2 engages 150+ residents with McDaid Public Relations

Solar2, a solar energy company, appointed McDaid Public Relations to handle community consultation and stakeholder engagement for its proposed solar farm in Perthshire. The challenge was to exceed standard planning requirements and genuinely address concerns from local residents to ensure a successful project.

McDaid PR implemented a comprehensive strategy that included early, personal notification of neighbors and informal coffee evenings prior to official consultations. This approach fostered open communication and built trust with the community. The efforts by McDaid PR resulted in strong attendance at public events and widespread appreciation from residents for the company's honest and upfront engagement. This process led to a final design that better reflected community input and helped secure a positive outcome for the project.

Solar2