Case Study: NERC boosts UnEarthed attendance and media reach with McDaid Public Relations

NERC generates 670+ media pieces and 6,000 attendees with McDaid Public Relations

The Natural Environment Research Council (NERC) commissioned McDaid Public Relations to handle all media relations for its public science showcase event, UnEarthed, in Scotland.

McDaid PR executed a comprehensive three-month campaign involving photocalls, press releases, and media exclusives, generating over 670 media pieces. The campaign successfully made the event trend on Twitter and culminated in over 6,000 attendees, making it the venue's busiest weekend of 2017.

Natural Environment Research Council