Case Study: The L.S. Starrett Company achieves a successful DataSure 4.0 launch with McCue & Associates LLC

The L.S. Starrett Company launches DataSure 4.0 with McCue & Associates, generating 1,741 leads

The L.S. Starrett Company engaged McCue & Associates LLC to lay the foundation for the launch of its new DataSure 4.0 wireless data collection system. The challenge was to introduce this highly complex and difficult-to-visually-convey technology with a comprehensive marketing program.

McCue & Associates implemented a multi-pronged solution that included a creative ad campaign, rich content development, a multimedia program, and public relations. This effort generated exceptional results, including approximately 1,300 leads from knowledge centers and webinars, about 2 million impressions from various advertising and digital channels, and an additional 1,741 leads from a digital program. McCue & Associates helped establish Starrett as a technology leader and executed a top comprehensive launch for the company.

The L.S. Starrett Company