Case Study: The L.S. Starrett Company achieves strong launch exposure for the W4900 with McCue & Associates LLC

The L.S. Starrett Company generates 57 pages of coverage with McCue & Associates LLC

The L.S. Starrett Company sought to launch its new W4900 Wireless Digital Electronic Indicator to the North American market, aiming to generate significant industry exposure and create a buzz at the IMTS trade show. McCue & Associates LLC was engaged to execute this new product launch.

McCue & Associates implemented an integrated campaign combining strategic public relations and digital and print advertising. The solution included an embargoed press release, coordinated media booth visits at IMTS, and targeted ad placements. The campaign generated over 57 pages of industry coverage, 5.2 million+ impressions, and approximately 680 leads. A key print ad also won a prestigious award for outstanding readership, scoring 88% in purchase consideration. McCue & Associates successfully created widespread awareness and high-quality leads for the new product.

The L.S. Starrett Company