Case Study: The L.S. Starrett Company boosts vision systems awareness with McCue & Associates

The L.S. Starrett Company boosts vision systems awareness 10-fold with McCue & Associates

The customer, The L.S. Starrett Company, faced a challenge to increase sales of its vision systems line and successfully launch its new HVR100-FLIP product. The vendor, McCue & Associates LLC, was engaged to develop a marketing campaign to boost market awareness.

McCue & Associates implemented an integrated advertising and PR campaign focused on the unique capabilities of the HVR100-FLIP and Starrett's full vision product line. The solution included targeted print and digital ads, as well as publicity efforts that secured significant media coverage. As a result, McCue & Associates helped Starrett increase its vision systems industry awareness exposure tenfold, leading to a respectable increase in equipment sales.

The L.S. Starrett Company