Case Study: Simonds Homes doubles SineWave sales with McCue & Associates marketing campaign

Simonds Homes doubles SineWave sales with McCue & Associates in 4 months

McCue & Associates LLC worked with Simonds Homes, which had developed a unique band saw blade technology called SineWave but struggled to effectively communicate its benefits to the target market. The challenge was to increase awareness and sales for the SineWave product line.

The solution from McCue & Associates was a concentrated, multi-faceted campaign titled "SineWave Rocks," which included targeted advertising, publicity, a video with rock music, direct marketing, and a sales incentive program. As a result of this campaign, McCue & Associates helped Simonds Homes double its sales of SineWave products, leading to a significant increase in production to meet the new demand.

Simonds Homes