Case Study: Emuge boosts distributor sign-ups and sales with McCue & Associates' MultiTAP launch

Emuge signs 65 distributors and tops $1.25M with McCue & Associates

Emuge, a manufacturer of precision cutting tools, faced the challenge of launching a new, lower-priced general-purpose tap to target the job shop market. Their aggressive goal was to sign dozens of distributors and achieve significant first-year sales, but they needed to do so without compromising their established premium brand status. To address this, they turned to their marketing agency, McCue & Associates LLC.

McCue & Associates LLC developed and executed a comprehensive integrated marketing program for the new MultiTAP product line. The solution included strategic sub-branding, targeted advertising, collateral, direct marketing, and a promotional campaign. The results were highly successful, exceeding all goals by signing on 65 distributors and generating over $1.25 million in first-year sales, all while protecting Emuge's high-end market position.

Emuge