Case Study: McCann UK reduces its gender pay gap with McCann

McCann UK cuts mean gender pay gap to 21.8% with McCann

McCann UK, a major advertising network, faced a significant challenge in reducing its gender pay gap and improving female representation in senior leadership roles. To address this, the vendor McCann implemented its philosophy of Conscious Inclusion and a dedicated DE&I strategy.

McCann's solution involved a multi-faceted approach including the introduction of new family-friendly benefits, the creation of talent accelerator programs like the Ion Collective and Margot Collective to advance women in creative roles, and comprehensive DE&I microlearning for leaders. As a result, McCann UK successfully reduced its mean gender pay gap from 26.0% to 21.8% and its median gap from 26.1% to 18.7% between 2024 and 2025. The bonus pay gap saw an even more dramatic improvement, with the mean gap falling from 76.9% to 18.4%. Representation of women in the upper quartile also increased from 38.3% to 39.7%.

McCann UK