Case Study: Goodwill Industries International expands workforce opportunities with McKinsey & Company

Goodwill Industries International scales workforce support for 1.7 million people annually with McKinsey & Company

McKinsey & Company partnered with Goodwill Industries International to address the challenge of a rapidly evolving US labor market. Goodwill, the largest nonprofit provider of job training in North America, sought to enhance its workforce development programs to help millions of lower-wage workers upskill and transition into higher-paying roles amidst shifts caused by automation, AI, and demographic changes.

The solution involved McKinsey helping to refine and scale Goodwill's Opportunity Accelerator framework. This included standardizing the offering, improving operational support systems, and using data-driven diagnostics to pinpoint improvements. As a result, the collaboration laid the groundwork to reach millions of job seekers, streamline services, and generate an estimated $0 billion in annual earnings by 2028, while equipping Goodwill with a clear roadmap for future expansion.

Goodwill Industries International