Case Study: Owens achieves brand clarity with MC2 Design

Owens renames 2 divisions and clarifies its brand with MC2 Design

Owens, a locally-owned healthcare management company, faced a challenge with an unclear brand identity that failed to differentiate its various divisions. MC2 Design was engaged to craft a new branding strategy that would define each division's unique value proposition and distinguish them from competitors while maintaining a connection to the larger parent company.

MC2 Design implemented a comprehensive naming and rebranding process, which included renaming two divisions to Lifemed and WellScript and updating the master Owens brand. The solution delivered a fresh, clear identity for each portfolio company, allowing them to stand alone while being recognized as part of the larger group. This strategic rebranding by MC2 Design solidified each division's market position and primed them for continued growth.

Owens