Case Study: City of Chico builds a trusted fiber utility brand with MC2 Design

City of Chico launches North Valley Fiber with MC2 Design in a 6-step branding process

The City of Chico partnered with MC2 Design to create a brand identity for its new municipal fiber utility. The challenge was to develop a name and visual identity that encapsulated speed, reliability, affordability, and community trust, while also being simple, memorable, and future-proof to appeal to a broad range of stakeholders.

MC2 Design implemented a comprehensive naming and branding process, which resulted in the new brand name North Valley Fiber and a complete visual identity. The solution successfully created a recognizable and trusted brand that represents a promise of affordable, reliable, high-speed internet, bridging the digital divide and empowering the community.

City of Chico