Case Study: Butte Community College boosts enrollment and program awareness with MC2 Design

Butte Community College builds steady enrollment growth with MC2 Design

Butte Community College partnered with MC2 Design to increase enrollment and program awareness. The challenge was to better measure the effectiveness of their advertising efforts and understand how to reach potential students.

MC2 implemented a solution using data analytics to design a concentrated marketing plan, allowing them to track users through the registration process. As a result, MC2 helped Butte College build steady enrollment growth by identifying the most effective media streams for different audience demographics and delivering important messaging to encourage students to attend.

Butte Community College