Case Study: Homebase restores consumer trust and drives engagement with M&C Saatchi Talk

Homebase boosts engagement 66% with M&C Saatchi Talk

Homebase, a much-loved British retailer, faced a significant challenge after a disastrous international takeover and subsequent sale, needing to reconnect emotionally with consumers and restore its financial reputation. M&C Saatchi Talk was appointed to support the company on its turnaround journey.

M&C Saatchi Talk built an integrated program focusing on the 'Feel Good Factor,' which included consumer PR, social media, experiential, and corporate communications. This strategy successfully drove a consistent conversation around the brand, resulting in 94.4% key message inclusion in coverage, a 66% uplift in engagement, over 108% more traffic, and £465 in online revenue from organic social.

Homebase