Case Study: David Lloyd Clubs achieves 109m earned PR reach with M&C Saatchi Talk

David Lloyd Clubs earns 109m PR reach with M&C Saatchi Talk

David Lloyd Clubs, a health and fitness club chain, faced the challenge of cutting through the saturated and often negative "new year, new you" marketing noise in January. They wanted to move away from promoting quick fixes and instead position themselves as advocates for long-term wellness. To achieve this, they partnered with the vendor M&C Saatchi Talk.

M&C Saatchi Talk created a campaign centered around a "Fitness Fad Report" and a "Wellness Pledge" to encourage sustainable health practices. They partnered with an ambassador to launch the initiative authentically. The vendor's campaign was highly successful, generating an earned PR reach of over 109 million and a 352% increase in earned media coverage versus their KPI. It also achieved an organic social reach of over 455,000 with a strong engagement rate.

David Lloyd Clubs