Case Study: Currys PC World creates an at-home in-store shopping experience with M&C Saatchi Talk

Currys PC World drives 7.6m media reach with M&C Saatchi Talk

The high street retailer Currys PC World faced the challenge of connecting with consumers online during the Coronavirus pandemic. To address this, the vendor M&C Saatchi Talk helped launch the innovative ShopLive platform, a personal video shopping service that allowed customers to safely consult with store colleagues from home.

M&C Saatchi Talk created a conversation around the service through media outreach and a celebrity partnership with Chris Moyles. This strategy successfully drove awareness, resulting in a total media reach of 7.6 million, 39 pieces of coverage, and over 99,000 social views. The vendor's efforts ensured the vast majority of coverage included key details about the ShopLive service and its expert messaging.

Currys PC World