M&C Saatchi Performance
5 Case Studies
Case Study: Mobile Premier League achieves 2x app installs with M&C Saatchi Performance
A M&C Saatchi Performance Case Study
Mobile Premier League - Customer Case Study
Mobile Premier League (MPL) wanted to move beyond casual gaming audiences in Indonesia and drive more installs for its Fantasy Football app. To support this shift, MPL worked with M&C Saatchi Performance, using video and social channels such as YouTube, Facebook, and football sites.
M&C Saatchi Performance ran pre-roll video, user testimonial content, and high-impact takeovers on popular football publishers to reach Indonesian football fans with more relevant messaging. Over two months, the campaign delivered 2x more app installs, 105 million impressions, 10 million completed video views, and a 3x increase in Facebook Share of Voice.
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