M&C Saatchi Performance
5 Case Studies
Case Study: Halodoc increases new users with M&C Saatchi Performance and TikTok
A M&C Saatchi Performance Case Study
Halodoc - Customer Case Study
Halodoc, a comprehensive health tech app in Indonesia, needed to increase new users during COVID-19 lockdowns by reaching people stuck at home and turning them into app users. M&C Saatchi Performance worked with Halodoc to support this growth challenge using TikTok, specifically TikTok For Business Action Ads.
M&C Saatchi Performance built TikTok-friendly creatives, optimized campaigns for installs and registrations, excluded existing users, and used lookalike audiences to reach similar high-value prospects. The result was a 42% improvement in cost efficiency, an 18% increase in new users, and a 24% decrease in CAC versus other business-as-usual channels.
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