Case Study: Beam Suntory achieves 165% sales uplift with M&C Saatchi Performance

Beam Suntory - Customer Case Study

Beam Suntory, a world leader in premium spirits, wanted to modernize perceptions of Auchentoshan whisky and make it feel more relevant to younger audiences in everyday contemporary moments. The challenge for M&C Saatchi Performance was to translate traditionally offline alcohol advertising into digital channels while navigating strict alcohol advertising restrictions across APAC markets.

M&C Saatchi Performance built an “Everyday Moments” campaign around six relatable life situations and used Facebook, YouTube, The Trade Desk, and DV360, supported by dynamic creative optimization to generate over 50 ad variations. Over three months, the campaign delivered a 165% uplift in sales volume and a 7.5x increase in click-through rate, demonstrating strong measurable impact for Beam Suntory.

Beam Suntory

Adeep Gupta

Managing Director