Case Study: The George Mason University School of Business achieves day-one equitable access and significant student savings with McGraw Hill Inclusive Access

The George Mason University School of Business - Customer Case Study

The George Mason University School of Business partnered with McGraw Hill to pilot the Inclusive Access program and Connect courseware to solve a recurring problem: many students did not have the required course materials on day one due to cost, financial aid delays, or late adds. Administrators sought a solution that would guarantee equitable, timely access for all enrolled students while keeping materials affordable.

McGraw Hill implemented Inclusive Access through the university’s LMS and provided Connect’s adaptive digital content (SmartBook, simulations, auto-graded activities), giving students day-one access at below-market prices with an opt-out option. After implementing Connect and Inclusive Access, institutions reported measurable gains: retention up 20 points (70.1% → 89.9%), pass rates up 13 points (72.5% → 85.2%), average exam scores from 71% to 80.1%, and a 15% increase in As/Bs; across 1,300 institutions McGraw Hill’s Inclusive Access saved students $200 million in 2020.

The George Mason University School of Business

John Starnes

Professor