Case Study: a US-based expert in marketing analytics boosts campaign management with Mbicycle's Shopify marketing automation platform

a us-based expert in marketing analytics launches marketing automation platform in 9 months with MBicycle

The customer, a US-based expert in marketing analytics, faced the challenge of building a multi-channel marketing automation app for Shopify from scratch. They partnered with the vendor, MBicycle, to develop a platform that could combine real-time analytics with big data to set and launch effective commercial campaigns, maximize profit, and boost customer acquisition for users.

MBicycle developed a custom marketing automation platform using Java and Python, integrating with Shopify, Google Analytics, and Google Ads APIs. The solution provided a dashboard for tracking campaign progress and a Python module for data analysis and recommendations. As a result, the app reached its expected number of monthly active users during alpha testing and saw significant growth after release, leading to a prolonged partnership with MBicycle for further improvements.