Case Study: SmugMug grows its digital footprint with MBED

SmugMug boosts Google Ads investment over five years with MBED

SmugMug, a service providing powerful tools for selling, sharing, and storing photos online, partnered with the vendor MBED to guide its growth and brand marketing efforts. The challenge was to amplify a major brand campaign and connect with both professional and aspiring photographers to drive customer acquisition.

MBED implemented a fully embedded partnership, acting as an extension of SmugMug's own team. They developed and executed a multi-platform digital media strategy spanning YouTube, Paid Social, CTV, and Out-Of-Home. This data-driven approach optimized paid search and social, amplifying reach, increasing conversions, and reducing acquisition costs. As a result, MBED helped SmugMug significantly grow its paid Google Ads investment over a five-year period.

SmugMug