Case Study: Tiendanube (Latin American e-commerce platform) speeds up design iterations from weeks to days with Maze

Tiendanube Speeds Up Design Iterations From Weeks to Days

Tiendanube, an omnichannel e-commerce platform serving merchants across Latin America, struggled to scale user testing: in-person interviews and prototype sessions took one to two weeks to coordinate and yield insights, slowing product cycles. To solve this, Tiendanube adopted Maze’s asynchronous remote testing tools — including metrics and A/B testing — to reach their merchants, partners and consumers more efficiently.

By using Maze, Tiendanube cut design validation from weeks to days, moving from multi-week tests to validating design proposals in one to two days and running prototype tests weekly via WhatsApp groups across Brazil, Argentina and Mexico. Maze’s built-in metrics and A/B testing gave the team measurable proof before launch, increasing testing frequency, speeding iterations, and boosting confidence in releases.

Tiendanube

Damián Horn

Head of Design