Case Study: Invivo achieves rapid, scalable validation of product concepts with Maze

How Invivo validates product concepts with Maze

Invivo, a global agricultural organization with over 5,000 employees, set up a digital factory to build an online marketplace for its cooperatives but struggled to validate product concepts remotely. With users who work irregular hours on farms, COVID restrictions, and a 600-attendee event that outgrew Google Forms, Invivo needed a scalable, remote testing solution that integrated with their Figma workflow — so they chose Maze.

Maze’s browser-based platform and Figma integration let Invivo run shareable tests, A/B experiments, and gather quantitative and qualitative data in real time via the Maze Report and Usability Score. Using Maze, the team validated a mega-menu concept, discovered users prefer broad discovery plus search, and established measurable baselines to iterate confidently — resulting in more frequent, more rigorous testing and faster, data-driven product decisions with Maze.

Invivo

Stephanie Espiand

UX Designer