Case Study: Bpifrance achieves 2x faster time-to-insight and 3x faster launches with Maze

How Bpifrance used Maze to increase research efficiency and launch 3x faster

Bpifrance, a French investment bank, needed a faster way to understand the needs of its diverse customer base while redesigning its application management system and moving from a physical to a hybrid model. Working with Maze, the team aimed to reduce low-value research tasks, remove guesswork from design decisions, and scale continuous discovery across 20+ product teams.

Using Maze’s automated reporting, prototype testing, and usability scoring, Bpifrance built a continuous feedback loop with end users to validate iterations earlier and more efficiently. The result was 2x faster time-to-insight, 3x faster time-to-launch, and a new SMB lending offer brought to market in under two months; Maze also helped boost decision confidence by 30% and tripled the speed of user testing.

Bpifrance

Jean-Baptiste Kaloya

Head of Product Design