Case Study: Halftone Digital improves usability and speeds up user testing with Maze

Halftone Digital measures and improves usability with Maze Reports

Halftone Digital, a digital product design agency, needed a convenient and cost-effective way to conduct remote usability testing and validate designs before handing them off to developers. As in-person guerilla testing became harder during COVID-19, the team looked for a faster, more affordable solution that would fit into their agency workflow.

Using Maze and its features such as Automated Reporting, Panel, Usability Scoring, and Share, Halftone Digital was able to run more regular tests and quickly turn results into client-ready insights. Maze helped the team improve usability scores by up to 25%, speed up feedback cycles, and support better client benchmarking and satisfaction, while also giving them a tool they plan to demo to clients.

Halftone Digital

Mike Arney

Co-founder