Case Study: Braze achieves 3x faster usability testing at 30% of the cost with Maze

Braze Tested a Figma Prototype 3x Faster Using Maze

Braze, a lifecycle engagement platform, faced a slow, resource-intensive usability testing process while adding MMS support—traditional moderated tests took 2–3 weeks, involved ~11 hours of video interviews, scheduling overhead, and strict confidentiality needs. To accelerate iteration, Braze turned to Maze, using Maze’s Figma integration and unmoderated usability testing to run faster, more secure prototype evaluations.

Using Maze, Braze imported two Figma prototypes, set up split tests with password-restricted access, custom surveys, and heatmaps, and collected responses from 20+ customers in about a week. Maze’s analytics let the team pick the preferred flow (Prototype A scored higher overall), move the media preview placement and refine dropdowns, and complete testing 3x faster at roughly 30% of the prior cost—enabling quicker, data-driven design decisions for Braze.

Braze

Yuna Akazawa

Product Designer