Case Study: Healeys Print Group boosts sustainable print conversations with Maze Media

Healeys Print Group creates a 100% recyclable eco-conscious calendar with Maze Media

Maze Media partnered with Healeys Print Group, a UK-based carbon-balanced publication printer, which sought to create a standout promotional calendar. The challenge was to design a calendar that would highlight Healeys' sustainability partnerships and printing methods to suppliers and prospects, ultimately generating new business conversations.

Maze Media developed a calendar themed around protected insects, with each month's illustration printed on a different sustainable paper stock to showcase material diversity. The solution was fully carbon-balanced and recyclable, with perforated pages for reuse. The vendor reports the calendar directly led to new client work for Healeys, an unprecedented volume of enquiries, and high praise across social media, with clients even purchasing additional copies.

Healeys Print Group