Case Study: Germains Seed Technology boosts Xbeet awareness and orders with Maze Media

Germains Seed Technology boosts email sessions 1,463% with Maze Media

Maze Media was engaged by Germains Seed Technology to promote their new sugar beet product, the Xbeet enrich 200. The challenge was to raise awareness and drive orders for the product ahead of the 2021 farming season, targeting decision-makers in the industry. A key obstacle was that growers could not order directly from Germains but had to select products via British Sugar, so the campaign needed to influence that choice.

Maze Media implemented a multi-channel campaign under the tagline "More Yield in Your Field." The solution included a dedicated landing page, social media and email campaigns, a competition, advertorials in industry publications, and a collaborative email newsletter with British Sugar. The results were highly successful: social sessions rose 293%, email sessions increased by 1,463%, and an email database of 117 addresses was secured. Most importantly, Maze Media's campaign shifted product orders, with the new Xbeet 200 capturing 80% of the weighted orders.

Germains Seed Technology