Case Study: Discover King’s Lynn boosts footfall with Merchants Market by Maze Media

Discover boosts market footfall to its highest since before COVID-19 with Maze Media

Discover King's Lynn, a local Business Improvement District, approached Maze Media with a challenge: to rebrand their monthly outdoor market to better reflect its evolved offerings beyond a farmers market. The goal was to create a fresh, aspirational identity that would draw more visitors into the town centre, encourage them to dwell longer, and add monthly vibrancy, all while maintaining a wide appeal for a varied audience.

Maze Media tackled this by first developing a new name, "Merchants Market," which honored the town's heritage and suggested a higher standard of goods. They then created a suite of impactful designs for both digital and print use. The solution was a major success; the relaunched event achieved its highest footfall since before the COVID-19 pandemic. The new branding was positively received by traders and customers, with Maze Media's designs prominently brightening the town each month.

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