Case Study: Adrian Flux achieves national brand awareness with Maze Media

Adrian Flux reaches 500,000+ listens with Maze Media

Adrian Flux, a specialist car insurance broker, faced the challenge of increasing its national brand awareness beyond its niche audience of car enthusiasts. The vendor, Maze Media, aimed to solve this by creating engaging content that would appeal to a broader UK demographic while staying true to the client's brand values.

Maze Media developed and produced "Fuelling Around," Adrian Flux's first-ever podcast, featuring celebrity hosts and guests. The solution included remote recording, a multi-platform launch, and promotional support via PR, social media, and advertising. The podcast was a resounding success, achieving over 500,000 listens, a 4.9-star Apple Podcasts rating, and significant press coverage, which greatly increased national awareness for Adrian Flux. Maze Media's work was recognized with several industry award nominations and a win.

Adrian Flux