Case Study: Adrian Flux achieves a 31% increase in insurance policies with Maze Media's Victorian Homes campaign

Adrian Flux lifts insurance policies by 31% with Maze Media

The customer, Adrian Flux, a specialist insurance broker, faced the challenge of targeting the niche market of UK Victorian-era homeowners to drive leads for its household insurance policies. Vendor Maze Media identified this opportunity and developed a content marketing strategy centered around a gated e-book.

Maze Media created a dedicated "Victorian Homes" content hub featuring an e-book and blog. They used targeted native, Pinterest, and Facebook advertising to drive traffic and capture leads. This solution by Maze Media resulted in over 9,000 emails collected and contributed to a 31% increase in household insurance policies for Adrian Flux.

Adrian Flux