Case Study: Adrian Flux achieves global visibility and SEO gains with Maze Media's driverless cars campaign

Adrian Flux drives 12 billion views with Maze Media

Adrian Flux, a specialist insurance broker, approached Maze Media with the challenge of establishing themselves as the UK's leading brand for specialist car insurance. They sought to improve their search rankings for niche keywords in a competitive market and position themselves as the authoritative voice for future insurance needs, including those related to emerging technologies like driverless cars.

Maze Media solved this by creating the world's first driverless car insurance policy and supporting content to demystify the technology. Through targeted media outreach and SEO strategy, the campaign achieved nearly 12 billion views, secured high-authority backlinks, and ranked Adrian Flux third for "driverless car insurance." Maze Media's work also drove a 5% increase in organic search clicks and earned the client a position on industry policy panels, achieving their goal of becoming an authoritative voice.

Adrian Flux