Case Study: The Franklin Institute achieves 65% above projected attendance with MayoSeitz Media

The Franklin Institute exceeds attendance goals by 65% with MayoSeitz Media

The Franklin Institute faced the challenge of driving attendance for its limited-time Marvel: Universe of Super Heroes exhibit. The vendor, MayoSeitz Media, was tasked with developing a strategy to surpass the institution's aggressive attendance goals.

MayoSeitz Media's solution involved deep-dive research to understand two key audiences, leading to a multi-channel campaign utilizing digital, social, audio, and extensive out-of-home and guerilla marketing tactics. This highly targeted strategic plan successfully drove attendance well above projections. The results were significant, with MayoSeitz Media helping The Franklin Institute exceed its weekly attendance goal for 20 consecutive weeks, finishing 65% above the overall projected target.

The Franklin Institute