Case Study: Supercell achieves a record-breaking Squad Busters launch with MayoSeitz Media

Supercell launches Squad Busters in 2 weeks with MayoSeitz Media

Supercell, a global gaming company, faced the challenge of generating massive attention for the launch of its new mobile game, Squad Busters. With an extremely tight two-week deadline, their goal was to secure a live integration on a major late-night television show. MayoSeitz Media was engaged to help achieve this high-pressure media objective.

MayoSeitz Media secured and executed a custom partnership with The Tonight Show, which included a live in-show ad featuring Jimmy Fallon, a flight of commercials, and significant social amplification. The results for Supercell were exceptional, with the campaign delivering 18.8 million linear TV impressions and contributing to 44.3 million app downloads worldwide. The vendor's efforts also garnered 12 million social views and bonus airings during high-profile events.

Supercell